A landing page is a crucial brand touchpoint where you can make a good first impression, nurture leads, and generate conversions. No matter what your goals are, well-crafted landing pages feature clear and concise content, especially ones promoting products or services. They also contain actionable steps that drive further engagements.
Using a landing page builder is one of the most efficient and cost-effective tools for creating one-page websites. You can tailor landing pages to meet your needs without any coding. Most, if not all, come with professionally made templates, enabling you to customize and launch your landing pages quickly.
Here, you’ll learn how to find the best landing page builder for your needs.
Things to Look for in a Landing Page Builder
An ideal landing page builder should help you save time and money. Hence, when you’re searching for the best one for your business, look for features and functionalities that can make your job easier.
Here’s a list of things to consider when selecting a landing page builder for your business.
Professional layouts and templates
Look for a landing page builder that offers a range of customizable layouts and templates. Using professionally-made templates, you can create any landing page with minimal effort. You’d have it up and running in no time.
For added convenience, you might want a landing page builder that lets you save your custom templates so that you can use them for future projects.
Drag-and-drop editor
A drag-and-drop editor lets you create landing pages from scratch without any coding knowledge. Some landing page builders will even offer intuitive drag-and-drop editors along with custom HTML, CSS, or JavaScript, so you can fully tailor your pages according to your needs.
Responsive design
Using a responsive landing page builder, you can create web pages with messaging and images that will scale to match any screen size. Simply put, it ensures that your landing pages would look good on any device.
Custom Domain
To stand out, you need a custom domain, one without the brand of your website builder written all over it. Some won’t give you the option to use a custom domain unless you upgrade your paid plan. However, others will allow custom domains from the best domain registrar on the market.
A/B Testing
A/B tests, also known as split tests, are important to your marketing efforts, including your landing pages. It enables you to compare two different versions of a landing page and figure out which one is more effective. Through A/B testing, you can collect data on your campaigns and make the necessary changes to optimize them.
Best Landing Page Builders
There are several landing page builders on the market. To help you get started on your search for the best one, here are a few platforms that are worth looking into.
1. Mailchimp
Mailchimp might be known mostly as an e-mail marketing software, but it has a range of digital marketing services too. A landing page builder is one of them.
If you are a Mailchimp user, you can build as many landing pages as you want for free. You can choose from a selection of professionally made templates for lead generation, accepting payments, promoting products, and more. You can customize the design and layout of the templates to your heart’s content.
You can use Mailchimp landing pages alongside other marketing campaigns to engage prospects and customers in various stages of your funnel. For example, you can run an ad with a call-to-action that leads users to a landing page. All of the landing pages are responsive, which means they would look good on any device.
💸 PRICING:
As a Mailchimp user, you can build landing pages for free as many times as you want. Mailchimp’s marketing services are also available for free. This version features basic tools, including an e-mail builder, marketing CRM, and more. There are two other paid plans for Websites and Commerce: Core ($10 per month) and Plus ($29 per month).
✅ PROS:
- Free for all Mailchimp users
- Has a drag-and-drop editor
- Mobile-responsive
⛔️ CONS:
- Limited selection of templates
2. Squarespace
Squarespace is arguably the best website builder on the market. It has a built-in landing page builder with a library of professionally designed templates, which you can tailor your marketing needs.
Whether for wedding announcements, product reveals, or newsletter signups, Squarespace can help you create visually compelling landing pages. You can even add a site-wide password to give visitors a sneak peek into a new website or an upcoming product or service. Only visitors with a password can preview your page.
With a custom landing page, you have full control over its layout. You can add as many content blocks as you need and embed a form from your e-mail marketing provider.
💸 PRICING:
Anyone with a Squarespace website can make custom landing pages without additional cost. However, that means you still have to purchase a Squarespace plan to use the landing page builder.
There are four paid plans: Personal ($12 per month with annual billing), Business ($18 per month), Basic Commerce ($26 per month), and Advanced Commerce ($40 per month).
✅ PROS:
- Has a lock screen option
- Has visually appealing templates
- Easy to learn
⛔️ CONS:
- Has no free plan
3. Unbounce
Unbounce’s convenient drag-and-drop landing page builder offers 100+ customizable templates. It also gives you the option to use custom HTML, JavaScript, and CSS, so you can enhance the look and functionality of your pages.
One of the advantages of using Unbounce is its ability to perform A/B testing. You can experiment with the content and design of your landing pages until you discover what draws more conversions. Once you’re satisfied with your pages, you can publish them straight to your custom domain or your WordPress site using its WP landing page plugin.
💸 PRICING:
You can try Unbounce for free for 14 days. As soon as your limited trial is up, you can choose from four paid plans: Launch ($80 per month), Optimize ($120 per month), Accelerate ($200 per month), and Scale ($300 per month). All plans offer unlimited landing pages, sticky bars, and popups.
✅ PROS:
- Has A/B testing
- Integrates with 1,000+ marketing tools
- Has a built-in Unsplash photo gallery
⛔️ CONS:
- Not free
4. Wix
Wix is a free website builder, which you can use to create compelling landing pages. Whether you want to promote your brand, your upcoming products/services, or your conferences on the best webinar platform, you can create landing pages that drive results. You can use any template or layout you want at no additional cost.
All Wix landing pages can be integrated with your one-page websites or regular sites to help with your marketing efforts. They are also responsive and intuitive, which means your landing pages will be eye-catching on different devices.
💸 PRICING:
Signing up with Wix costs nothing. This free account lets you create a website and landing pages for your business. They have three Business and E-commerce plans, starting with a Basic plan at $17 per month. Their most popular plan, Business Unlimited, costs $25 per month. Business VIP, which offers a full suite of tools and features, costs $35 per month.
✅ PROS:
- Has a FREE version
- Easy to use
- Reliable support
⛔️ CONS:
- Free plan has tons of ads
5. Google Sites
Google Sites, which is part of Google’s suite of powerful tools, is a free web-based landing page builder. It has a few themes and layouts, which you can customize. Simple and straightforward, its features are very familiar. You can navigate the platform with ease.
It is fully integrated with other Google products, including YouTube, Calendar, and Map. You can easily embed videos, files, and maps on your landing pages without leaving the platform. These integrations make sharing very fast and convenient. You’d be able to easily collaborate with other team members.
💸 PRICING:
Google Sites is free to use for anyone with a Google account or Google Workspace account.
✅ PROS:
- Free to use
- Easy to use
- Convenient integrations
⛔️ CONS:
- Limited features and templates
6. Instapage
Instapage is an advanced landing page platform containing six products and hundreds of features that enable you to create mobile-responsive and high-performing landing pages. Featuring AMP and Thor Render Engine, it can provide exceptional mobile experiences for your visitors and ensure fast load speeds.
Best of all, Instapage offers a massive selection of customizable layouts for different industries and use cases. While its layouts are already designed to increase conversions, you can optimize them using heatmap, analytics, and split-testing tools.
💸 PRICING:
Instapage has a 14-day free trial. To access the limited trial, you must enter your payment details. This way, you’d be billed automatically once your trial ends. It only has two paid plans: Building and Converting.
Building starts at $299 per month. If you choose to pay annually, you’ll pay $199 per month. Converting is a customizable plan, which means its price depends on the tools and functionalities you need.
✅ PROS:
- 500+ layouts
- Drag-and-drop editor
- Allows tracking, testing, and reporting
⛔️ CONS:
- Expensive plans
7. HubSpot
HubSpot is a free landing page builder that lets you create and test professional-looking landing pages without help from designers or IT. You would have an entire library of mobile-optimized layouts to choose from. Featuring a drag-and-drop editor, you can easily personalize your content, forms, and layout.
Perhaps the best thing about HubSpot is that you can tailor content based on your visitor’s location, source, device, or other contact details. This allows you to provide an exceptional brand experience for every visitor.
💸 PRICING:
The HubSpot landing page builder comes with Marketing Hub. It has a free version, but it only has basic features. If you want premium features, you can choose from its paid plans: Starter ($45 per month), Professional ($800 per month), and Enterprise ($3,200 per month).
✅ PROS:
- Free to use
- Integrates with HubSpot CRM
- Allows up to 5 variations for testing
⛔️ CONS:
- Free plan has limited features
8. Elementor
Elementor lets you create intuitive landing pages for WordPress. Featuring responsive templates and a live drag-and-drop editor, you can offer giveaways, expand your audience, or promote your new products with high-performing landing pages—no coding needed. You’d also be able to save the content blocks and other components you’ve added for future projects.
With Elementor, you can make as many landing pages as you want and monitor their performance from a single powerful platform. You won’t need additional plugins or integrations to do so. Built with analytics and optimizations tools, it allows you to pull actionable insights from your audience’s visits, which you can use to improve your campaigns.
💸 PRICING:
You can get started with Elementor for free. It offers 40+ basic widgets and 30+ professionally-made templates. For advanced features, you can check out its paid plans. It has five premium plans: Essential ($49 per year), Advanced ($99 per year), Expert ($199 per year), Studio ($499 per year), and Agency ($999 per year).
Elementor offers a 30-day trial, so you can figure out if it works for you before fully committing to the platform.
✅ PROS:
- Has a custom form builder
- Supports dynamic content
- Ingrates with marketing and CRM tools (e.g. Mailchimp and HubSpot)
⛔️ CONS:
- Limited template options
9. Leadpages
Designed for small to mid-sized businesses, Leadpages lets you create landing pages, websites, pop-ups, and more to engage audiences, gather leads, and close sales. It has a built-in conversion guide, which enables you to gauge your page’s performance before publishing it online. Using this exclusive technology, you can optimize your pages to maximize your results.
Leadpages supports an unlimited number of web visitors and leads. You won’t be charged extra for drawing in high amounts of traffic. Boasting fast load speeds and high-performance scores, Leadpages can help you improve conversions and sales.
If you have a Pro or Advanced plan, you can run A/B testing on any landing page. You can determine what your audience likes best every single time.
💸 PRICING:
Leadpages has a 14-day trial, but it doesn’t have a free version. It has three paid plans. Billed annually, the Standard plan costs $27 per month, the Pro plan costs $59 per month, and the Advanced plan costs $239 per month.
✅ PROS:
- 200+ mobile-responsive templates
- Has a drag-and-drop editor
- Has A/B testing
⛔️ CONS:
- Has no free version
10. GetResponse
Simple yet powerful, GetResponse lets you choose from 100+ customizable templates to build a high-performing landing page. Whether you’re trying to increase your online presence, promote your webinar, sell a product, or expand your contact list, it has a mobile-responsive template for that.
GetResponse lets you run A/B tests and monitor your landing page’s performance. By integrating your preferred analytics platforms, you can have all the data you need to optimize your pages. Also, you can connect your e-commerce stores and sell products and services from your landing pages.
💸 PRICING:
Although GetResponse doesn’t have a free plan, you can try any of its paid plans for 30 days. This lets you determine if the platform can serve your needs. It has four paid plans. Basic, which is its least expensive plan, starts at $15 per month.
All of its paid plans will let you create unlimited landing pages and serve an unlimited number of visitors. No matter what plan you choose, you can get split testing, visual page editors, and custom domains for landing pages.
✅ PROS:
- Has a GIF and stock photo library
- Integrates with other tools (e.g., Google Analytics and Facebook Pixel)
- Supports split testing
⛔️ CONS:
- Has no free plan
Best Landing Page Builders—FAQs
What is the best landing page builder?
Not all landing page builders are made equal. Instead of finding the best landing page builder available, look for the most suitable option for your business. Assess which builder meets your needs and preferences.
How do I create a landing page for free?
There are free landing page builders that can help you develop and launch landing pages in a matter of minutes. Google Sites is one such example. But, although it’s simple and convenient, it has very basic features, limiting your options in terms of design.
If you’re using a website builder or a marketing tool, you might want to check if it offers a landing page builder. For instance, platforms like Mailchimp and Squarespace can help you build landing pages without additional cost.
Do I need a landing page builder?
Yes. Landing page builders can be cost-effective and efficient. Using professionally-made templates and drag-and-drop editors, you can tailor landing pages to meet your preferences without any coding knowledge. With the right landing page builder, you can tailor the pages you need in less than an hour. You can even test different versions to identify which one appeals to your audience the most.
How much does it cost to build a landing page?
You can build a landing page for free with the right builder. Take note that most free versions have basic features and functionalities. If you want to use your landing pages alongside other marketing endeavors, you can get premium plans. They can range anywhere from $10 to over $299 per month.
Takeaway
Landing page builders are very useful tools, especially for small to mid-sized businesses with limited resources. With pre-made mobile-responsive templates, drag-and-drop editors, and other convenient features, you can create high-performing landing pages quickly and without much effort.