As humans, we are perpetual students. One unique way to learn is through listening to podcasts. Some of the most influential business titans listen to popular business and marketing podcasts to learn how to improve their success.
Podcasts have become widely popular, especially in the business and education industries. We have assembled a list of some of the best business and marketing podcasts for 2022.
What is a Podcast?
A podcast is many things and often hard to describe. Some people compare it to talk radio, but it’s not quite that. A podcast is a digital audio file available online to download to a device/player. Podcasts are usually created in a series with a new episode airing each day, week, or month.
Podcasts are created by individuals, companies, radio and TV stations, famous people (actors, authors, artists), comedians, storytellers, and even churches. The topics range from everything to religion, spirituality, music, politics, business, marketing, and true crime.
The best podcast app.
You can listen to podcasts by using a built-in or downloaded app on your mobile device or even through a smart home appliance like an Amazon Echo. You can also subscribe to a podcast, so you get an alert when the latest episode drops. Since they aren’t live, you can pause and resume anytime you like so you won’t miss a thing.
The length, style, and format of each podcast vary with the content and author. Most podcasters release a new installment each week, but some even offer daily podcasts. It’s a great way to learn while performing other tasks.
The Top Business Podcasts
Business professionals can gain a lot of insight into winning companies and learn how to emulate their success by listening to business podcasts. Leaders of industry often host these podcasts or they appear as guests. The top business podcasts to keep on your radar include:
- Over the Wall with Rob LoCascio
- The Indicator
- The BizChix
- The Mind Your Business Podcast
- Entrepreneurs on Fire
- WTF - What’s the Future?
A tech industry giant Rob LoCascio (the father and inventor of live chat for businesses) shares his insights about being an entrepreneur and succeeding in a highly competitive field. LoCascio has been the CEO of his AI company LivePerson for more than 25 years.
Each of his podcasts is a thoughtful, deep dive into the world of business and what it means to excel. He takes on all types of subjects and shares his biggest mistakes and greatest successes so others can learn from them. You can catch LoCascio’s podcast on Apple Podcasts or Spotify.
From the folks at NPR comes The Indicator. The premise is that the host picks a topic/indicator from the news or other source, perhaps a statistic, and then brings in experts to discuss it. It’s not a deep dive but offers more entertainment value as you wake up and get yourself off to work.
This one takes on topics like unemployment, politics, national economics, and more. The podcast is available on multiple platforms.
3. The BizChix
Designed specifically for women entrepreneurs, The BizChix is a podcast to help women succeed in business. Career coach Natalie Eckdahl is the host of The BizChix and brings to the table issues that women face every day when working for themselves.
This one is chock full of helpful tips and tidbits to use immediately. Although the podcast releases a new episode every week, they vary widely in length. Unfortunately, you can only listen to The BizChix on Apple Podcasts and Stitcher.
Starting off with a cute play on words, we like The Mind Your Business Podcast one for many reasons. James Wedmore, the host, helps budding entrepreneurs elevate their thinking and overcome obstacles using positive motivation techniques.
Wedmore alternates between giving advice and interviewing impressive guests. He is an excellent storyteller and his podcast is. Although you can catch The Mind Your Business Podcast on Apple, you can’t access it through Google.
Entrepreneurs on Fire offer a unique approach to a business podcast, including an actionable list at the end of each episode. The host, John Lee Dumas, interviews famous success stories like Tony Robbins and Tim Ferriss and lesser well-known successful businesspeople. Dumas asks real, relatable questions of his guests and gets answers for his audience.
The podcast delivers seven episodes weekly (one each day) and covers topics like how to use Facebook Ads and how to build a seven-figure business from a single idea. Dumas has already banked 2,000 episodes, so you won’t have a shortage of binge-listening snippets. The podcast is available on many popular platforms.
WTF - What’s the Future? is hosted by Brian Solis, Salesforce’s Global Innovation Evangelist, and best-selling author. The concept behind his podcast is that technology is evolving faster than businesses can keep up. Each episode centers on the idea that those businesses that can adapt will survive and perhaps even thrive.
Solis interviews a wide variety of business experts, and the discussion is always easy-to-follow and exciting. His in-depth take on corporate problems offers innovative solutions and an enjoyable ride. WTF is available on Spotify and Apple Podcasts.
The Top Marketing Podcasts
Marketing is the name of the game when you want to improve market reach, increase your audience, or take your business to a higher level. The top marketing podcasts to improve your marketing skills include:
- Marketing Over Coffee
- Everyone Hates Marketers
- Marketing School with Neil Patel and Eric Siu
- This Old Marketing
- Perpetual Traffic
- Marketing Growth Podcast
Top-notch marketing experts John Wall and Christopher Penn host Marketing Over Coffee to help businesses learn how to successfully use social media and SEO to further business objectives. As well as being marketers, both men also own coffee shops and even record the podcast in one.
Marketing Over Coffee features interviews with other marketing gurus such as Seth Godin and Mike Volpe. A new 20-minute episode airs each Thursday, and they answer previously submitted questions from their audience. You can join them on Apple Podcasts.
Louis Grenier’s podcast Everyone Hates Marketers is a no-holds-barred approach to marketing with actionable items that you can use to improve your marketing efforts for your business. Grenier interviews marketing specialists and other visitors who are successful at branding, audience targeting, and sales.
This podcast aims to help companies improve their market reach, increase website visits, generate leads, and turn those leads into customers. Some notable guests on the show include Seth Godin, Noah Kagan, and Sujan Patel. You can subscribe to this podcast on Spotify or Apple Podcasts.
If you are a marketer, you have heard of Niel Patel. Patel pairs up with Eric Siu, a marketing expert, and entrepreneur, in this podcast. The podcast is short but actionable. Each episode contains 5-10 minutes of tips and advice that you can use immediately.
Some people don’t have much time to sit and listen to a lengthy podcast. If you are looking for a stripped-down, tips-only podcast to help you with marketing, this is the one for you. You can access Marketing School with Neil Patel and Eric Siu through Google Podcasts and Apple Podcasts.
Another top podcast for marketers is This Old Marketing (a play on This Old House). The show is put on by Content Marketing Institute (CMI) and hosted by Joe Pulizzi and Robert Rose. Pulizzi and Rose are well-known content marketers who use the podcast to illustrate marketing trends and educate listeners on the latest marketing techniques.
The format is an in-depth discussion about a specific marketing topic followed by the two ranting about industry trends and predictions for the future. You can subscribe to this podcast through Stitcher and Apple Podcasts.
If you are interested in learning how to use paid advertising and other related strategies, the Perpetual Traffic podcast is the one to turn to. The show is produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com).
Their entire focus is on paid traffic sales techniques, lead generation, and how to use paid ads to achieve your marketing goals. They use real-life examples and storytelling to get the point across. You can join them on Apple Podcasts and Stitcher.
Shane Barker hosts the Marketing Growth Podcast, which teaches marketers how to be more successful and build growth through marketing. Shane interviews renowned marketing experts each week to pick their brains about successful marketing techniques and campaigns.
Barker’s tips, hacks, and tools are invaluable to marketing professionals, and he shares inside secrets that inspire. Recent guests include Rand Fishkin, Larry Kim, Bohumil Pokstefl, and Ted Rubin. You can find the Marketing Growth Podcast on Spotify, Stitcher, Apple Podcasts, and Google Podcasts.
The Best Business Podcasts for You
There is no one-size-fits-all when it comes to business. Therefore, the best business or marketing podcast for you will be the one you connect with and get the most value out of. Check out all the podcasts above. You are sure to find one or more that pique your interest and keep you coming back for more.